Your Trusted Partner in Healthcare Communications
With 15+ years of experience in healthcare communications, we bring expertise, reliability, and a personal touch to every partnership.
Our mission is simple: make your job easier while delivering exceptional work that helps you stand out.
From shaping strategies to executing campaigns, we’re here to support your goals and make a real difference in patient lives.
Why Work with Us?
Trust & Reliability – You can count on us to deliver, every time.
True Partnership – We work as part of your team, not just alongside it.
Relief from Complexity – We take on the heavy lift so you can focus on what matters.
Personal Care – Individual attention in an industry that often feels impersonal.
Meet Shannon, Founder
Shannon Hoofnagle is an independent communications consultant with 15 years of healthcare communications experience. With a background in global biopharmaceutical companies, Shannon specializes in brand and scientific communications, corporate reputation management, and community engagement. In her consultancy role, Shannon provides strategic counsel to clients to enhance credibility, elevate corporate reputation, and raise awareness of critical healthcare issues.
Prior to consulting, Shannon played pivotal roles in some of the industry's leading organizations. Most recently, she spearheaded the development and implementation of Novavax's Global Environmental, Social, and Governance (ESG) strategy, shaping narratives aligned with evolving global standards and amplifying the company's commitment to sustainability. Additionally, Shannon led initiatives focused on corporate reputation and executive visibility, further solidifying Novavax's standing within the industry.
Before her tenure at Novavax, Shannon led AstraZeneca’s US Oncology signature program portfolio and brand communications across four therapeutic areas. She fostered strategic partnerships aimed at advancing health equity, improving access to care, and championing precision medicine and innovative treatment options. Furthermore, Shannon drove corporate affairs strategy surrounding regulatory and data milestone communications in breast, gastric, lung and blood cancers and pioneered patient and caregiver campaigns in collaboration with leading patient advocacy organizations. Her commitment to amplifying the patient voice and driving meaningful change underscores her unwavering dedication to improving healthcare outcomes for individuals and communities worldwide.
Shannon holds a Bachelor of Arts degree in Public Relations from James Madison University and a Master of Arts in Corporate Communications from Georgetown University.
Driven by a passion for making a difference through healthcare communications, Shannon is a trusted advisor and strategic partner for clients seeking to navigate the evolving healthcare landscape with confidence and agility.